Lastminute.com - UK

• Handles last minute request from customers

  • Guaranteed lowest prices everywhere (Travel Weekly Jan 24 2000)

• Launched in Oct. 98

  • 600 000 user and 14.5 mill page visits a month by Jan 2000
  • Cheap deals with carriers, hotels and tour operators

• Partly brand shields

  • Company name revealed after booking is made
  • Civil Aviation Authorities demands earlier revelation

• Commission

  • 55% commission for hotel booking (Travel weekly (UK) Jan 31)

• Furious agents

  • Lastminute.com’s fares not available to them

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