E-commerce challenges and opportunities
BA’s ambitious e-business goals requires:
- “getting the product, the business decisions and the pricing policies right”
- “() it’s about execution and back to basics reliability. It’s about scalability”.() It’s not about clever ideas ….
- “e-service” based on monitoring passenger location and consumer habits
- “e-working” - development of new services though time boxing and multi functional groups
(Pat Gaffey BA Head of e-commerce operations)