Priceline.com
Demand Collection - Reverse auction
- Customer makes a bid for a ticket
- Priceline.com lets the airline decide if they accept the bid
Launched about two years ago
- Billing $400 mill a year in airline tickets and $100 in hotel rooms
Brand Shield
- Airline name is revealed after booking is made
Cheaper than airline sites and online agents
- Test April 2000 : Oslo - New York 1 week
- Airline 1 and 2 -> 9 573,- NOK and 7 250,- NOK
- Expedia and Travelocity -> 5 418,- NOK and 5 350,- NOK
- Priceline -> 2 975,- NOK (from airline 1)