Hotels on the net
Increased booking of hotel rooms though Pegasus
- 2.1M bookings in 99 compared with 0,75M in 98
Different booking pattern online and off-line (PhoCusWright)
- Offline: 21% goes through agents and 71% directly
- Online: 47% through online agents and 53% directly
The Hilton Hotels
- Only 2% of the bookings where made on-line
- Invested $17M on the Hilton web site
Warnings against web discounts (Carterer and hotelkeeper 3.02.00)
- May damage relationships with corporate customers
- May lead hotels into a “savage discount culture”